Saskia Vale's 30-Day Calendar
Each piece is a fully planned content brief.
Three of these pieces include a full Production Pack — look for the tag. Open one to see the full brief.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
Why everything you've bought has failed you (and what's actually different)
Single-take talking-head explanation under 60 seconds, phone-filmed in natural window light, no cuts
The green mark your necklace left is brass reacting with your skin — it was never really gold
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
Holding a $8 earring, a $68 huggie, and a $295 solid gold hoop — what your money is actually buying at each price point
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The two years I spent buying and returning jewelry before I made the chain I actually wanted to wear to the grocery store
Week 2
See it on skin, in real life, in real conditions
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
Three months of daily wear on the Everyday Trace necklace — shower, gym, sleep — here is what it actually looks like now
Single-take vertical explainer, phone-filmed in window light, under 90 seconds
The FTC actually regulates the words 'gold-filled' — here is what 1/20 14k means in plain numbers compared to what you've been buying
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
What I actually wear to a weightlifting session — the full stack, why each piece, and what happens to it after
Week 3
Build the stack that looks intentional every single day
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The exact three chain lengths that stay separated all day — and why putting a delicate chain next to a curb chain on the same clasp is the mistake you keep making
Static carousel on Instagram (3 to 5 slides built in Canva) walking through one material fact or stacking technique with a product tag on the final slide
How to mix gold-filled and solid gold weights in one stack so it looks considered rather than mismatched — with the specific pieces that make it work
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The cost-per-wear math when you stop replacing the same necklace every three months — what $70 actually costs compared to four $18 necklaces
Week 4
You figured it out — now make it yours for keeps
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
What 'ships from my studio in two to four days' actually looks like — what that day in the studio is and who is handling your order
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
The full everyday stack styled on one wrist and one neckline — every piece named, every price shown, total under $200
Static carousel on Instagram (3 to 5 slides built in Canva) walking through one material fact or stacking technique with a product tag on the final slide
The one-page cheat sheet for knowing exactly what metal you're buying before you ever add to cart — gold-filled, plated, vermeil, solid, explained once and for all
Single-take talking-head explanation under 60 seconds, phone-filmed in natural window light, no cuts
The green mark your necklace left is brass reacting with your skin — it was never really gold
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
Holding a $8 earring, a $68 huggie, and a $295 solid gold hoop — what your money is actually buying at each price point
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The two years I spent buying and returning jewelry before I made the chain I actually wanted to wear to the grocery store
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
Three months of daily wear on the Everyday Trace necklace — shower, gym, sleep — here is what it actually looks like now
Single-take vertical explainer, phone-filmed in window light, under 90 seconds
The FTC actually regulates the words 'gold-filled' — here is what 1/20 14k means in plain numbers compared to what you've been buying
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
What I actually wear to a weightlifting session — the full stack, why each piece, and what happens to it after
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The exact three chain lengths that stay separated all day — and why putting a delicate chain next to a curb chain on the same clasp is the mistake you keep making
Static carousel on Instagram (3 to 5 slides built in Canva) walking through one material fact or stacking technique with a product tag on the final slide
How to mix gold-filled and solid gold weights in one stack so it looks considered rather than mismatched — with the specific pieces that make it work
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
The cost-per-wear math when you stop replacing the same necklace every three months — what $70 actually costs compared to four $18 necklaces
Single-take talking-head explanation under 45 seconds, phone-filmed in natural window light, no cuts
What 'ships from my studio in two to four days' actually looks like — what that day in the studio is and who is handling your order
Close-up product wear test clip with Submagic captions and a plain text hook burned into the first frame via CapCut
The full everyday stack styled on one wrist and one neckline — every piece named, every price shown, total under $200
Static carousel on Instagram (3 to 5 slides built in Canva) walking through one material fact or stacking technique with a product tag on the final slide
The one-page cheat sheet for knowing exactly what metal you're buying before you ever add to cart — gold-filled, plated, vermeil, solid, explained once and for all