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Stacking and Styling LogicClose-up product wear test clip with Submagic captions and burned-in text hookInstagram ReelsTikTok

Week 4 · Thursday

Convert warm month-four audience into first-time buyers by showing the full everyday stack with named pieces and prices, driving them to a single shoppable landing page.

Posting window: Thursday 7:30 PM PT

Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.

Hook options

Pick the one you'll use — the script opener updates to match

Specific number

Full everyday stack. Four pieces. Under $200.

Contrarian

You do not need solid gold to have a stack that lasts.

Direct question

What does a stack that survives daily wear actually cost?

Vulnerable confession

I have not taken this stack off in three weeks.

Before / after

Two years of green necks. Now this stack, worn daily.

Script

Opener (0:00 – 0:10)

Full everyday stack — four pieces, under two hundred dollars total. Wrist and neckline, everything I actually wear.

Body

On the neck: the Everyday Trace, sixteen inches, sixty-eight dollars. That is the piece I built this brand around — 1/20 14k gold-filled, meaning the gold layer is a real fraction of the total metal weight, not a flash coat. Layered underneath, the Fine Curb at eighteen inches, seventy-two dollars. Sixteen and eighteen is the spacing that keeps them from tangling — two inches is the minimum before a thin chain starts migrating toward whatever else is on the clasp. On the wrist: the Slim Cable bracelet, thirty-four dollars, and one stackable band, the Half-Round in gold-filled, twenty-two dollars. Total, one ninety-six.

Close / CTA

Everything is 1/20 14k gold-filled, shower and gym safe, ships from my studio in two to four days. Link in bio — the exact four pieces are on one page, no scrolling around.

Production paths

  1. 1.Set up next to a window mid-morning or late afternoon — soft indirect light on your skin, no direct sun. Phone on a small tripod or propped stack of books at chest height.
  2. 2.Wear the full stack before you start filming so the pieces sit naturally — do not add them one at a time on camera.
  3. 3.Shoot four close-up clips at 4K 30fps in vertical: (1) neckline two-shot showing both chains from collarbone up, (2) neckline pull-focus turning slightly so light catches the Trace, (3) wrist resting on your thigh or a linen surface showing bracelet + ring, (4) wrist rotating slowly so the Half-Round band catches light. Each clip 4-6 seconds.
  4. 4.Record the voiceover separately using your phone Voice Memos app in a quiet room — read the full_text once through, then again. Pick the cleaner take.
  5. 5.In CapCut: drop the voiceover on the audio track first. Cut the four visual clips to match — neckline visuals over the neck portion of the script, wrist visuals over the wrist portion.
  6. 6.Burn the hook text 'Full everyday stack. Four pieces. Under $200.' onto the first frame using CapCut Text — bold sans-serif, white with a thin black stroke, centered upper third, hold for 1.5 seconds only.
  7. 7.Add on-screen price tags as each piece is named — small text overlay bottom center: '$68', '$72', '$34', '$22'. Each tag pops in when you say the price, holds 2 seconds, fades.
  8. 8.Export the CapCut draft, upload to Submagic, choose a clean caption style (recommend the 'Karaoke' or 'Hormozi' style at 80% size, positioned lower third so it does not compete with the price tags).
  9. 9.Export final at 1080x1920, download to camera roll.
  10. 10.Total finished length target: 38-42 seconds.

Platform captions

Instagram Reels
The full everyday stack, priced out. Everyday Trace 16" — $68. Fine Curb 18" — $72. Slim Cable bracelet — $34. Half-Round band — $22. Total $196. All 1/20 14k gold-filled, shower and gym safe, ships in 2-4 days. Exact four pieces linked in bio.

Hashtags

#goldfilledjewelry#everydayjewelry#jewelrystack#demifine
TikTok
the whole stack, priced. wrist + neckline, four pieces, $196 total. link in bio for the exact four.

Hashtags

#goldfilled#jewelrytiktok#everydaygold

Thumbnail prompt

Paste this into an AI image generator (Midjourney, Ideogram, or ChatGPT) to create your thumbnail.

9:16 vertical thumbnail. Close-up photograph of a woman's collarbone and neckline in soft natural window light, showing two thin gold chains layered — one 16-inch trace chain sitting higher, one 18-inch curb chain sitting just below. Skin tone warm and natural, no heavy retouching. Composition: neckline fills lower two-thirds of frame, upper third clean for text overlay. Bold sans-serif white text with thin black stroke reading 'FULL STACK / UNDER $200' centered in upper third, tight kerning. Neutral cream or oat-colored background. Editorial demi-fine jewelry brand aesthetic, not overly styled. No jewelry visible other than the two chains in this frame.

Scheduling

Tool: Later

  1. 1.Open Later, click 'Create Post', select both the Instagram Reels and TikTok accounts.
  2. 2.Upload the exported 1080x1920 MP4 to the media library.
  3. 3.For Instagram Reels: paste the Instagram caption, add a cover frame (use the burned-in hook frame as the cover), tag your own account as a collaborator if you want cross-account reach.
  4. 4.For TikTok: Later will push to TikTok as a draft — you will finalize from the TikTok app. Paste the TikTok caption in Later so it carries over.
  5. 5.Set schedule to Thursday 7:30 PM PT on both platforms.
  6. 6.Under 'Link in Bio' in Later, add the new landing page URL and pin it to the top of your Linktree via Later's Linkin.bio or directly in Linktree.
  7. 7.Confirm — Later will publish Instagram automatically at 7:30 PM PT. TikTok will send a push notification at 7:30 PM PT to publish the draft from your phone (one tap).

Lead capture

Where this should drive

A single dedicated Shopify page titled 'The Everyday Stack — Four Pieces, Under $200' that shows only the exact four pieces named in the video, in order, with an 'Add all four to cart' button at the top and each piece linked individually below. This lives at yoursite.com/the-everyday-stack and is pinned as the top button on your Linktree for the week of this post. Any lead that lands and buys is a first-time or repeat Shopify customer — the follow-up is the standard post-purchase email flow.

Landing page copy

The Everyday Stack. Four Pieces. Under $200.

The exact stack from the video — wrist and neckline, worn daily. 1/20 14k gold-filled, shower and gym safe, ships from my studio in 2-4 business days.

  • •Everyday Trace necklace, 16" — $68
  • •Fine Curb necklace, 18" — $72
  • •Slim Cable bracelet — $34
  • •Half-Round stackable band — $22
Add all four to cart — $196

Set up with Linktree + Shopify

  1. 1.In Shopify, create a new page (Online Store → Pages → Add page) titled 'The Everyday Stack' with the slug /the-everyday-stack.
  2. 2.Paste the landing_page_copy above into the page — headline as H1, subhead as intro paragraph, bullets as a list with each piece linked to its own product page.
  3. 3.For the 'Add all four to cart' button: use a Shopify permalink cart URL — format is yoursite.com/cart/VARIANTID1:1,VARIANTID2:1,VARIANTID3:1,VARIANTID4:1. Pull each variant ID from the product page URL in your Shopify admin. Set the button to link to that URL.
  4. 4.Preview the page on mobile — this traffic is 95%+ mobile. Confirm the button is above the fold and the four product images load fast.
  5. 5.In Linktree, add a new link titled 'The Everyday Stack — Under $200' pointing to yoursite.com/the-everyday-stack. Drag it to the top position and enable the 'Featured' animation.
  6. 6.Keep it pinned at the top through the weekend, then rotate it back into the standard button list on Monday.