Week 1 · Tuesday
Introduce Saskia's transparency-led voice to a cold audience by naming the exact pain — the green mark — and explaining the chemistry behind it, building trust before any product pitch lands.
Posting window: Tuesday 7:00 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you'll use — the script opener updates to match
Gold does not turn your neck green. Brass does.
You know that green mark on your neck? Want to know what it actually is?
There is roughly 0.05% gold on a gold-plated necklace. That's it.
I bought four necklaces that turned my neck green before I understood why.
Necklace on day one: gold. Necklace on day twenty: green ring on your neck.
Script
Opener (0:00 – 0:10)
Gold does not turn your neck green. Brass does — and if your necklace left a mark, what you were wearing was mostly brass with a flash of gold on top.
Body
Gold-plated means a base metal — almost always brass — with a microscopically thin coat of gold on the outside. We are talking millionths of an inch. Once that coating wears through, which it does fast, your skin is touching brass. Brass plus sweat plus skin oils equals copper salts. Copper salts are green. That is the mark. It is chemistry, not tarnish.
Close / CTA
If this is the first time anyone has actually explained it to you — tell me in the comments how many necklaces you have thrown out. I want to know I am not the only one.
Production paths
- 1.Set up next to your largest window between 9 AM and 11 AM or 4 PM and 6 PM — you want soft directional daylight, not overhead sun. Face the window, camera between you and the window at chest height.
- 2.Prop your phone on a stack of books or a small tripod. Frame yourself from mid-chest up, eyes about one-third down from the top of the frame. Vertical 9:16. Lock exposure and focus on your face by long-pressing.
- 3.Wear something you would actually wear — a plain neutral top works. Put on the Everyday Trace necklace even though you are not pitching it, so the piece is quietly visible.
- 4.Do 3-4 full takes back to back without stopping to review. Read the script once out loud beforehand to internalize it, then deliver it conversationally — do not memorize word-for-word, the voice should sound like you are explaining it to a friend across the table.
- 5.Pick the take where the opener lands cleanest. The single-take format means no cuts — if you fumble a word in the middle, the take is dead, use the next one.
- 6.Open the winning take in CapCut. Trim any dead air off the front and back. Do not add cuts, transitions, or B-roll — this format is deliberately unpolished.
- 7.Export the raw clip and drop it into Submagic. Choose a clean minimal caption style — one or two lines, white text, no shouty highlight colors. Keep the caption at the lower third of the frame so it does not cover your face.
- 8.Back in CapCut, add a single text overlay for the first 2 seconds only with the hook line burned in. Font: something clean and legible, not a script font. Position: upper third, centered.
- 9.Export at 1080x1920, highest quality, 30fps. Filename: 2024-week1-tues-green-neck.mp4
Platform captions
the green mark is not the gold going bad — there was barely any gold on it. the chemistry, explained. how many necklaces have you thrown out?
Hashtags
If your necklace left a green mark on your neck, it was not the gold tarnishing — it was the brass underneath. Gold-plated jewelry is a base of brass with a coating so thin it is measured in millionths of an inch. Once that coating wears through (which happens fast), your skin is touching brass, and brass plus sweat equals green. How many necklaces have you thrown out because of this? Genuinely want to know.
Hashtags
Thumbnail prompt
Paste this into an AI image generator (Midjourney, Ideogram, or ChatGPT) to create your thumbnail.
Vertical 9:16 aspect ratio. Close-up phone-shot photograph of a woman's collarbone and lower neck in soft natural window light, subtle faint green tint visible where a thin necklace would sit, no necklace currently on the skin. Skin tone realistic and unfiltered, warm daylight, shallow depth of field, slight film grain. Bold sans-serif text overlay in upper third reading 'GOLD DOESN'T TURN YOU GREEN.' in white with a thin subtle shadow. Editorial and honest, not stylized, no retouching feel.
Scheduling
Tool: Later
- 1.Open Later, click Create Post, and select both TikTok and Instagram Reels as destinations (post separately if the caption fields differ — TikTok caption goes to TikTok, Reels caption goes to Reels).
- 2.Upload the exported 1080x1920 mp4 to each destination.
- 3.Paste the TikTok caption into the TikTok field. Paste the Instagram Reels caption into the Reels field. Add hashtags in the caption body, not as a separate comment.
- 4.Set the cover frame in Later's cover selector — use a moment where your face is clearly visible and expression is neutral, not mid-sentence.
- 5.Schedule for Tuesday 7:00 PM PT. Later will show you the audience's peak activity window as a suggestion — 7 PM PT sits inside it for both platforms.
- 6.Turn on auto-publish for Instagram Reels. For TikTok, Later will send a push notification to finish posting — keep your phone on you at 7 PM PT that day.
Lead capture
Where this should drive
This piece has a soft_engage CTA — no capture mechanism, no link. That is intentional. It is the first Tuesday post of the month and it sits at the top of the funnel: cold viewers who have never heard Saskia's voice before. The job is to earn a comment (how many necklaces have you thrown out) and a save, both of which signal the algorithm to push this to more of the exact audience — women who have been burned by plated jewelry. Comments also give Saskia a warm pool of accounts she can reply to in-thread later this week, which is where trust actually compounds. A buy link here would collapse the trust curve too fast on a cold view. The paid-conversion pieces come later in the arc after this one has done its job.