Proper Wire Electric's 30-Day Calendar
Each piece is a fully planned content brief.
Three of these pieces include a full Production Pack — look for the tag. Open one to see the full brief.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
What's hiding in Charlotte's older homes (and how to find out)
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
A Federal Pacific Stab-Lok panel in a 1967 Elizabeth house whose seller's disclosure called the electrical 'updated' — filmed before a single breaker is touched
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
The three panel brands Proper Wire sees most often in Dilworth bungalows and what each one means for your homeowner's insurance renewal
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A real customer asked what 'electrical updated' on an NC seller's disclosure actually obligates the seller to disclose — and the legal answer is narrower than most buyers assume
Week 2
Real jobs, real numbers, no surprises
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Why this EV charger install in a 1958 Plaza Midwood ranch came in at $1,800 when the quote started at $750 — filmed at the panel before work begins
Vertical phone-filmed explainer at a real panel, under 90 seconds
What actually drives a panel upgrade quote — amperage, what's found inside the wall, and permit cost — with the $2,800 to $5,500 range anchored to a real open panel on camera
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A customer asked whether knob-and-tube wiring is automatically illegal in Charlotte — the honest answer involves three conditions most homeowners don't know to check
Week 3
How to vet anyone before they touch your panel
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Four questions to ask an electrician before they open your panel — filmed on a job site, not a whiteboard, with the actual permit pulled up on a phone
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
How to look up any electrical permit pulled in Mecklenburg County before you hire anyone — the actual URL and what the search results mean
Vertical phone-filmed job site explainer under 90 seconds, shot at the actual problem before work begins
A customer asked after a service call whether the rewire recommendation was something they actually needed or something we were upselling — and here is the exact reasoning we walked them through
Week 4
Your neighborhood, your house, your call
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Why NoDa renovations keep uncovering aluminum branch wiring — filmed in an attic on an active job, with the specific decade of construction that explains why it's there
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
A Canva neighborhood map of the in-town Charlotte housing stock — showing which decades built which homes in Dilworth, Plaza Midwood, Elizabeth, and NoDa, and what electrical conditions each decade typically brought
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A customer who bought a 1963 ranch in Plaza Midwood asked what one electrical inspection would actually tell them that their home inspector didn't — this is the honest answer
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
A Federal Pacific Stab-Lok panel in a 1967 Elizabeth house whose seller's disclosure called the electrical 'updated' — filmed before a single breaker is touched
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
The three panel brands Proper Wire sees most often in Dilworth bungalows and what each one means for your homeowner's insurance renewal
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A real customer asked what 'electrical updated' on an NC seller's disclosure actually obligates the seller to disclose — and the legal answer is narrower than most buyers assume
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Why this EV charger install in a 1958 Plaza Midwood ranch came in at $1,800 when the quote started at $750 — filmed at the panel before work begins
Vertical phone-filmed explainer at a real panel, under 90 seconds
What actually drives a panel upgrade quote — amperage, what's found inside the wall, and permit cost — with the $2,800 to $5,500 range anchored to a real open panel on camera
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A customer asked whether knob-and-tube wiring is automatically illegal in Charlotte — the honest answer involves three conditions most homeowners don't know to check
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Four questions to ask an electrician before they open your panel — filmed on a job site, not a whiteboard, with the actual permit pulled up on a phone
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
How to look up any electrical permit pulled in Mecklenburg County before you hire anyone — the actual URL and what the search results mean
Vertical phone-filmed job site explainer under 90 seconds, shot at the actual problem before work begins
A customer asked after a service call whether the rewire recommendation was something they actually needed or something we were upselling — and here is the exact reasoning we walked them through
Vertical phone-filmed job site explainer under 60 seconds, shot at the actual problem before work begins
Why NoDa renovations keep uncovering aluminum branch wiring — filmed in an attic on an active job, with the specific decade of construction that explains why it's there
Static single-image post with a plain-language caption that breaks down one pricing variable for a specific job type
A Canva neighborhood map of the in-town Charlotte housing stock — showing which decades built which homes in Dilworth, Plaza Midwood, Elizabeth, and NoDa, and what electrical conditions each decade typically brought
Screenshot or text-card post recreating an anonymized version of a real customer question with a direct answer
A customer who bought a 1963 ranch in Plaza Midwood asked what one electrical inspection would actually tell them that their home inspector didn't — this is the honest answer