Week 1 · Tuesday
Establish credibility with pre-1980 Charlotte homeowners by naming a hidden fire hazard on camera, and generate comments and shares into Nextdoor and neighborhood Facebook groups where this audience already researches contractors
Posting window: Tuesday 7:00 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you'll use — the script opener updates to match
The seller said the electrical was updated. It wasn't.
Thirty years of failure studies on this exact panel.
Do you know what brand of panel is in your house?
I almost didn't film this one. I'm glad I did.
Disclosure said 'electrical updated.' Here's what updated actually meant.
Script
Opener (0:00 – 0:10)
The seller's disclosure on this 1967 house in Elizabeth said the electrical was updated. What was updated was one outlet in the kitchen. This panel has not been touched.
Body
This is a Federal Pacific Stab-Lok. The breakers on these do not trip reliably under overload — that is not my opinion, that is documented in failure studies going back thirty years. Meaning: when a circuit is drawing more current than it should, the breaker is supposed to cut power. On this brand, it often doesn't. The wire keeps heating. That is how these panels start fires inside walls. And the buyer had no idea, because their inspector wrote 'panel present, functional' and moved on.
Close / CTA
If you own a pre-1980 house in Charlotte, go look at your panel right now. If you see the words Federal Pacific or Stab-Lok on the door, drop it in the comments. I'll tell you what to do next.
Production paths
- 1.Before you touch anything on the panel, set your phone vertical on a tripod or lean it against a toolbox at about chest height, roughly 4 feet from the panel door. Panel should fill about 60% of the frame with the brand label readable.
- 2.Shot 1 (opener, ~10 sec): You in frame from chest up, panel visible behind or beside you, door still closed so the Federal Pacific label shows. Deliver the opener line direct to camera.
- 3.Shot 2 (body, ~30 sec): Reframe so the open panel interior is the main subject. You can be off-camera or partially in frame pointing. Deliver the body while pointing at the actual Stab-Lok breakers as you say 'this is a Federal Pacific Stab-Lok.'
- 4.Shot 3 (close, ~10 sec): Back to you in frame, panel visible. Deliver the CTA looking directly at the lens.
- 5.Bonus b-roll: 5-10 seconds of tight close-up on the brand label, and 5 seconds on the breakers themselves. You'll cut this in over the body.
- 6.In CapCut: import all clips. Trim each so there's no dead air at the start or end. Total video target 55-60 seconds.
- 7.Add auto-captions (CapCut > Text > Auto Captions). Use a clean white font with a black stroke, positioned in the upper third so it doesn't get blocked by platform UI.
- 8.Cut the tight b-roll of the label over the line 'This is a Federal Pacific Stab-Lok.' Cut the breaker close-up over 'the breakers on these do not trip reliably.'
- 9.Do NOT add music. This is credibility content — silence between your sentences is doing work.
- 10.Export at 1080p, 9:16, 30fps. Save to phone.
Platform captions
1967 house in Elizabeth. Seller's disclosure said 'electrical updated.' The panel is a Federal Pacific Stab-Lok — a brand with thirty years of documented failure studies showing the breakers don't reliably trip. If you own a pre-1980 home in Charlotte and you're not sure what's in your panel, go look right now.
Hashtags
Federal Pacific Stab-Lok in a 1967 Elizabeth house. Seller called the electrical 'updated.' It wasn't. If you own a pre-1980 home, check your panel.
Hashtags
Federal Pacific Stab-Lok panel found in a 1967 house in Elizabeth (Charlotte, NC). The seller's disclosure claimed the electrical had been updated. It hadn't. This brand has decades of documented failure studies showing the breakers often don't trip under overload — which is how fires start inside walls. If you own a pre-1980 Charlotte home, check your panel door for the brand name.
Thumbnail prompt
Paste this into an AI image generator (Midjourney, Ideogram, or ChatGPT) to create your thumbnail.
Vertical 9:16 thumbnail. Close-up photo of an old residential electrical panel door with a visible 'Federal Pacific Stab-Lok' brand label, warm garage lighting, slight aging on the metal. Large bold white text overlay in the top third reading 'IS THIS YOUR PANEL?' with a smaller subline underneath in yellow reading '1967 Elizabeth home.' Clean sans-serif font, black stroke around text for readability. No stock-photo people. Photorealistic, documentary style, not glossy.
Scheduling
Tool: Metricool
- 1.Log into Metricool and go to the Planning calendar.
- 2.Click the Tuesday slot at 7:00 PM PT (10:00 PM ET — confirm your Metricool timezone matches your posting timezone before scheduling).
- 3.Select Instagram Reels, TikTok, and YouTube Shorts as the destination platforms in one multi-post.
- 4.Upload the exported 1080x1920 MP4.
- 5.Paste the Instagram Reels caption into the Instagram field. Metricool will let you customize per platform — click the TikTok tab and paste the TikTok caption, then the YouTube Shorts tab for the Shorts description.
- 6.For Instagram: set cover frame to a moment where the Federal Pacific label is clearly visible (or upload the generated thumbnail as a custom cover).
- 7.For YouTube Shorts: add the title 'Federal Pacific Panel Found in 1967 Charlotte Home' — Shorts uses the title, not hashtags, for discovery.
- 8.Turn OFF cross-posting to Facebook from within Metricool for this piece — you'll post to Facebook manually into the Dilworth Neighbors and Plaza Midwood groups Wednesday morning for the neighbor-share effect.
- 9.Save and confirm the post appears in the Planning calendar on the correct date and time.
Lead capture
Where this should drive
This piece is a soft_engage post — the CTA drives comments ('drop it in the comments if you see Federal Pacific or Stab-Lok'), not a click-through. That's the right call for THIS specific piece because it's Week 1 top-of-funnel awareness content designed to (1) establish Proper Wire's credibility with the Nextdoor-research crowd who already half-recognize the Federal Pacific name, and (2) generate comment volume that signals the algorithm to push the video into more Charlotte feeds, which is exactly how neighborhood word-of-mouth compounds. Pushing a hard opt-in on the first credibility piece would undercut the trust build. The operator's job on this one is to reply to every single comment personally within 24 hours — that comment thread IS the conversion mechanism, because homeowners reading the replies are the ones who will call two weeks from now.