You're viewing a sample brand. Strategicraft generated this strategy, calendar, and Production Packs from a brand profile.

Start your own →
StrategicraftAll samples
VideoTalking headNeighborhood-Specific FindsShort-form video, 45 to 75 seconds, single-take or minimally cut, TikTok, Instagram Reels, FacebookTikTokInstagram ReelsFacebook

Week 3 · Saturday

Shift the Dilworth and Plaza Midwood audience's mental model of electrical risk, then push link clicks to book the $129 service call before the cold-weather load hits.

Posting window: Saturday 8:00 PM PT

Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.

Hook options

Pick the one you’ll use — the script opener updates to match

Contrarian

The riskiest houses on my schedule this fall look the best from the street.

Specific number

Four of the last six panels I opened this month were in remodeled houses.

Empathy call-out

You renovated the kitchen. You redid the bath. Nobody opened the panel.

Stop doing X

Stop judging your electrical by how the house looks on the outside.

Nobody talks about

Nobody warns you that a nice remodel can hide a 1960s panel.

Script

Opener (0:00 – 0:10)

The riskiest houses on my schedule this fall look the best from the street. Fresh paint, new kitchen, and a panel nobody has touched since Carter was in office.

Body

The pattern I keep hitting in Dilworth and Plaza Midwood is a house that got flipped or remodeled in the last ten years, the kitchen is beautiful, and the panel on the garage wall is the original 60-amp box. Sometimes a Federal Pacific. Sometimes a Pushmatic. The remodel didn't touch it because the remodel didn't have to. Then the homeowner adds a window unit, a dryer, an induction range, maybe an EV charger, and now that panel is carrying load it was never built for. The lights don't flicker right away. The breaker doesn't trip. It just runs hot behind the drywall until something gives.

Close / CTA

If your house looks great and nobody has opened the panel since you bought it, that's the one I want you to book. Link in bio for the $129 service call. I come out, open the box, walk the run, and then we talk.

≈ 178 words · about 72 s at single-take pace

On-screen graphics

Planned from the script at your reading pace. Times are approximate: drop each graphic over the line it belongs to.

About0:00–0:03They sayYour hook, as you openGraphicTitleOn screenThe riskiest houses on my schedule this fall look the best from the street.Picture: a tidy Dilworth bungalow from the street, then a cut to the garage-wall panel beside the trash cans
About0:26–0:27They say“the original 60-amp box”GraphicKeywordOn screenORIGINAL 60-AMP BOXPicture: a small panel on a garage wall with a cobweb across the latch
About0:27–0:30They say“Sometimes a Federal Pacific”GraphicListOn screenFEDERAL PACIFIC / PUSHMATIC
About0:36–0:42They say“a window unit, a dryer, an induction range”GraphicListOn screenWINDOW UNIT / DRYER / INDUCTION RANGE / EV CHARGER
About0:50–0:54They say“runs hot behind the drywall”GraphicHeadlineOn screenRUNS HOT / BEHIND THE DRYWALL
About1:03–1:06They say“Link in bio for”GraphicCardOn screenSERVICE CALL / $129

Paste it into Claude, ChatGPT or another AI tool to build these graphics as clips.

Production paths

  1. 1.Pick the location: stand in front of an actual open panel on a job, or against the exterior of a Dilworth or Plaza Midwood bungalow. The point is that the viewer sees a real house or a real box, not a studio wall.
  2. 2.Set the phone vertical at chest height, roughly arm's length away, so you're framed from mid-chest up with a little headroom. Lock exposure and focus on your face by tapping and holding.
  3. 3.Shoot in daylight if you can. If you're beside a panel in a garage, open the garage door for fill light rather than using the overhead bulb — the color will look right.
  4. 4.Record one continuous take of the full script. The format calls for single-take or minimally cut, so don't fragment it. If you fluff a line, pause two seconds and restart from the top of that sentence — you'll clean it up on the timeline.
  5. 5.Shoot three or four takes. Pick the one where the opener lands flat and conversational, not announced.
  6. 6.Grab two short cutaways on the same phone: a slow pan up the exterior of a nice-looking older house, and a close-up of a panel door being opened. Five seconds each is plenty.
  7. 7.Import to CapCut. Drop the chosen take on the main track. Trim only the dead air at the head and tail and any obvious restart — this should still feel like one take.
  8. 8.Lay the two cutaways over the lines about the house looking good from the street and the box on the garage wall. Keep each cutaway under two seconds.
  9. 9.Add the on-screen graphics from the cue sheet, one per cue, over the line it belongs to. Use the brand's type and color.
  10. 10.Add captions using CapCut's auto-captions. Clean up any misreads of Pushmatic or Federal Pacific. Position captions in the lower third, not covering your mouth.
  11. 11.No music, or music under -20dB. The voice carries this one.
  12. 12.Export at 1080x1920, highest quality. Save a still from the moment described in the still note for the thumbnail.

Platform captions

TikTok
The Dilworth and Plaza Midwood houses filling my fall schedule aren't the scary-looking ones. They're the ones with the new kitchens and the original 60-amp box behind the garage door. The remodel didn't touch it. Then the load went up. If nobody has opened yours since you bought the house, that's the service call I want you to book.

Hashtags

#charlottenc#dilworth#plazamidwood
Instagram Reels
Fresh paint. New kitchen. Original panel on the garage wall.

That's the pattern I keep hitting in Dilworth and Plaza Midwood this fall — remodeled houses sitting on a 60-amp box nobody opened during the renovation. Sometimes a Federal Pacific. Sometimes a Pushmatic. The load the house carries now is not the load that panel was built for.

If nobody has opened yours since you bought the place, that's the one I want you to book. $129 service call, link in bio.

Hashtags

#charlottenc#dilworth#plazamidwood#olderhomes#electricalsafety
Facebook
A pattern I want Dilworth and Plaza Midwood homeowners to see.

The houses filling my fall schedule aren't the ones with obvious problems. They're the ones that got remodeled in the last ten years — beautiful kitchen, refinished floors, fresh paint — and an original 60-amp panel on the garage wall that the remodel never touched. Sometimes it's a Federal Pacific. Sometimes a Pushmatic. Then the homeowner adds a window unit, a dryer, maybe an EV charger, and that panel is carrying load it was never built for.

The lights don't flicker right away. The breaker doesn't trip. It just runs hot behind the drywall.

If your house looks great and nobody has opened the panel since you bought it, that's the one I want you to book. $129 service call — I come out, open the box, walk the run, and then we talk. Link in the comments.

Thumbnail brief

Build this in Canva — it's a design brief, not a prompt to paste.

Save a still of your face from the recording (Record → Save a frame) and open it in Canva — the brief builds everything around the face. Which frame: Pull the frame on the line "nobody has touched since Carter was in office" — eyes to lens, mouth closed in a flat, matter-of-fact set, not smiling, not posed.

Crop
9:16 vertical, crop you tight from mid-chest up on the right two-thirds of the frame, with your eyes on the upper third line and the garage-panel background visible to your left
Words
LOOKS FINE. / ISN'T.
Placement
Overlay text stacked top-left over the panel background, large and heavy. Your face clear on the right. A small Proper Wire mark bottom-left corner, out of the way.
Colors
Proper Wire brand colors — the text in your primary accent, the background left as the real photo
Element
A single thin arrow pointing from the word ISN'T to the open panel door behind your shoulder

Scheduling

Tool: Metricool

  1. 1.Open Metricool and go to the Planning calendar. Pick Saturday 8:00 PM PT (11:00 PM ET).
  2. 2.Create a new post and select TikTok, Instagram Reels, and Facebook as the three destinations.
  3. 3.Upload the exported 1080x1920 video.
  4. 4.Paste the TikTok caption into the TikTok field. Paste the Instagram caption into the Reels field. Paste the Facebook caption into the Facebook field. Each platform gets its own copy — do not use the 'same caption' toggle.
  5. 5.For Instagram Reels, set the cover image to the thumbnail you built in Canva from the still.
  6. 6.For Facebook, add the service-call booking link as the first comment, scheduled to post at the same time.
  7. 7.For TikTok, confirm the sound is set to original audio, not a trending track.
  8. 8.Preview each platform tab to confirm the caption doesn't get cut off at the fold.
  9. 9.Schedule.

Lead capture

Where this should drive

Linktree button titled 'Book a $129 service call' pointing to a short booking page. The page confirms what the service call includes — a licensed electrician comes out, opens the panel, walks the run, and gives a written number — and lets the homeowner request a time window. Lead goes to the shop phone and to Mailchimp for follow-up.

Landing page copy

Book the $129 service call.

A licensed electrician comes to your Charlotte home, opens the panel, walks the run, and gives you a written number. No phone quotes.

  • •We specialize in pre-1980 Charlotte homes — Dilworth, Plaza Midwood, Elizabeth, NoDa.
  • •The $129 covers the visit and the walkthrough. If you move forward with the work, it comes off the invoice.
  • •You get a written scope with the panel brand, condition, and what the house's load actually needs.
Request a time window

Set up with Linktree + Mailchimp

  1. 1.In Linktree, add a new button at the top of your link list titled 'Book a $129 service call'. Make it the pinned/featured link so it sits above everything else.
  2. 2.Point the button at a simple booking page — if you don't have one yet, use a Mailchimp landing page with the headline and bullets above and an embedded form asking for name, address, phone, and a preferred time window.
  3. 3.In Mailchimp, create an audience segment tagged 'service-call-request' so these leads route separately from newsletter subscribers.
  4. 4.Set up an automated confirmation email that goes out immediately: thanks them, confirms you'll call within one business day to schedule, and gives the shop phone number as a backup.
  5. 5.Add a second automated email 24 hours later for anyone who hasn't been booked yet — short, from you personally, offering two concrete time windows.
  6. 6.In the Instagram and TikTok bios, make sure the Linktree URL is current. In the Facebook post, drop the direct booking link as the first comment at scheduled time.