Cara Novak's 30-Day Calendar
Each piece is a fully planned content brief.
Three of these pieces include a full Production Pack — look for the tag. Open one to see the full brief.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
Is Pittsburgh actually what you think it is?
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
What Garfield actually looks like walking home at 10pm on a weeknight — specific block, specific lighting, specific vibe that no listing describes
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
Why Cara doesn't take listings and what that structural difference actually means for someone buying in Pittsburgh's East End
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
The full closing cost breakdown on a $245k East End purchase — transfer tax, lender fees, title, prepaids, and the line items buyers from DC and NYC always get wrong
Week 2
Here is what the process really costs and how it moves
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
The difference between pre-qualification and pre-approval and the specific reason someone lost a Friendship house last month by treating them as interchangeable
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
Highland Park vs. Friendship at the same $260k price point — same budget, completely different daily life, filmed on both blocks in the same week
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
How Allegheny County property tax assessments actually work and why the number on your Zillow estimate is almost certainly wrong
Week 3
Real offers, real neighborhoods, no filter
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
A Bloomfield house at $240k drew six offers in 48 hours — here is what the winning offer was structured like and what the losing ones had in common
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
Walking the block on Butler Street while explaining what a Pennsylvania seller disclosure form requires sellers to tell you — and the specific categories where the form goes quiet
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
East Liberty in 2025: a block-by-block breakdown of what the redevelopment changed, what it didn't, and what a buyer should actually weigh before targeting that zip code
Week 4
You now know enough to take the next step
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
When waiving inspection contingency in Pittsburgh is a calculated move and when it is just a mistake — with specific house age and neighborhood context that changes the calculus
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
How buyer-side commission actually works after the 2024 NAR settlement — what buyers in Pennsylvania owe, when, and why most East End transactions still look the same as they did before
Phone walkabout under 60 seconds with spoken narration and burned-in text callouts, CapCut-edited
The two numbers that decide whether you can actually afford a $255k East End house — closing-day cash on top of your down payment, and the first-year expenses buyers from expensive cities keep underestimating
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
What Garfield actually looks like walking home at 10pm on a weeknight — specific block, specific lighting, specific vibe that no listing describes
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
Why Cara doesn't take listings and what that structural difference actually means for someone buying in Pittsburgh's East End
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
The full closing cost breakdown on a $245k East End purchase — transfer tax, lender fees, title, prepaids, and the line items buyers from DC and NYC always get wrong
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
The difference between pre-qualification and pre-approval and the specific reason someone lost a Friendship house last month by treating them as interchangeable
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
Highland Park vs. Friendship at the same $260k price point — same budget, completely different daily life, filmed on both blocks in the same week
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
How Allegheny County property tax assessments actually work and why the number on your Zillow estimate is almost certainly wrong
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
A Bloomfield house at $240k drew six offers in 48 hours — here is what the winning offer was structured like and what the losing ones had in common
Single-take phone walkabouts under 60 seconds with spoken narration and burned-in text callouts
Walking the block on Butler Street while explaining what a Pennsylvania seller disclosure form requires sellers to tell you — and the specific categories where the form goes quiet
Static Canva carousel posted to Instagram covering one cost or process breakdown per post
East Liberty in 2025: a block-by-block breakdown of what the redevelopment changed, what it didn't, and what a buyer should actually weigh before targeting that zip code
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
When waiving inspection contingency in Pittsburgh is a calculated move and when it is just a mistake — with specific house age and neighborhood context that changes the calculus
Talking-head direct-to-camera explainers under 45 seconds using Submagic for auto-captions
How buyer-side commission actually works after the 2024 NAR settlement — what buyers in Pennsylvania owe, when, and why most East End transactions still look the same as they did before
Phone walkabout under 60 seconds with spoken narration and burned-in text callouts, CapCut-edited
The two numbers that decide whether you can actually afford a $255k East End house — closing-day cash on top of your down payment, and the first-year expenses buyers from expensive cities keep underestimating