Week 1 · Tuesday
Deliver the time-stamped, street-level neighborhood truth this audience says they can't find anywhere else — build trust with relocating buyers researching Garfield, and open a comment conversation with no direct ask.
Posting window: Tuesday 7:00 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you'll use — the script opener updates to match
It's 10:04 on a Tuesday night in Garfield.
Garfield isn't what the internet keeps telling you it is.
You want to know what Garfield feels like at 10pm?
For years my answer to 'what's Garfield like' was a Zillow link.
Garfield at noon and Garfield at 10pm are two different neighborhoods.
Script
Opener (0:00 – 0:10)
It's 10:04 on a Tuesday night in Garfield. This is Penn Avenue between Atlantic and Evaline, and this is what a listing will not tell you.
Body
The street is lit — real streetlights, not the sad ones. Two blocks north it gets residential fast — porch lights on, cars parked tight, nobody out. That's the trade. If you're relocating from a city where 10pm means noise, this will feel almost too still. If you're coming from a suburb, the foot traffic here will feel like a lot. Neither is wrong. It's just what the block actually is on a weeknight, which is the thing you cannot get from a Redfin photo taken at 2 in the afternoon.
Close / CTA
If you're looking at Garfield and you want to know what a specific block feels like — tell me the cross streets in the comments. I'll walk it.
Production paths
- 1.Go to Penn Avenue in Garfield on a Tuesday between 9:45 and 10:15pm. If Penn isn't the block you want to feature, pick your actual block — the script placeholders (Penn Avenue, Atlantic, Evaline) are SWAP-INS. Rewrite them to match what you're actually filming before you press record.
- 2.Shoot vertical 4K, 30fps if your phone supports it. Hold the phone at chest height, screen facing you, walking at a normal pace — do NOT gimbal-smooth it. Slight handheld motion signals authenticity for this format.
- 3.Frame: your face in the lower third, street behind you filling the top two-thirds. Confirm the streetlights, foot traffic, and any storefronts you mention are actually visible in frame.
- 4.Film ONE clean single take of the full script (opener + body + close) — target around 60 seconds. Then film 2 backup takes. Then film 15 seconds of silent B-roll walking away from camera down the block for the close.
- 5.Import to CapCut. Use the single best take as your spine. Trim only the head and tail — do not cut inside the take, the single-shot walk is the format.
- 6.Send the clip through Submagic for auto-captions. Style: bold sans-serif, white with black outline, positioned at 60% screen height so it sits above the TikTok/Reels UI. Highlight color on the specific words: '10:04', 'Tuesday', 'Penn Avenue', 'two blocks north', '2 in the afternoon'.
- 7.Back in CapCut, add three burned-in text callouts on top of Submagic captions: (1) 'Penn Ave between Atlantic & Evaline' pinned bottom-left for the first 8 seconds, (2) '10:04 PM TUE' timestamp top-right for the full clip, (3) neighborhood tag 'GARFIELD · PGH EAST END' bottom-right for the last 6 seconds.
- 8.Audio: keep the raw street ambient at 100% under your vocal. Do NOT add music. Silence and street sound are the credibility signal here.
- 9.Export 1080x1920, no watermark. Save two versions: one for TikTok (no cover), one for Reels (add a 1-frame cover at your clearest face moment).
Platform captions
Garfield, Tuesday, 10:04pm. Penn Ave between Atlantic and Evaline. This is the version you don't get from a listing photo. Drop your block in the comments — I'll walk it.
Hashtags
If you're researching Garfield from another city and can't tell what's real anymore — this is Penn Avenue at 10 on a Tuesday. Real streetlights, real foot traffic, real quiet two blocks north. That trade-off is the whole conversation and nobody's putting it in a Redfin photo. Tell me the block you're looking at in the comments and I'll walk that one next.
Hashtags
Thumbnail prompt
Paste this into an AI image generator (Midjourney, Ideogram, or ChatGPT) to create your thumbnail.
9:16 vertical thumbnail. Nighttime street photograph of Penn Avenue in Garfield, Pittsburgh at approximately 10pm — warm streetlight glow, wet-looking pavement reflecting light, a few blurred pedestrian silhouettes in the background, one lit storefront window visible. Woman in her early 30s in a casual jacket standing in the foreground lower third, holding a phone selfie-style, natural expression, not smiling for camera. Bold sans-serif text overlay top third reads 'GARFIELD · 10:04 PM · TUESDAY' in white with black outline. Documentary, unstaged, slightly grainy — NOT glossy real-estate marketing. Vertical 9:16 aspect ratio.
Scheduling
Tool: Later
- 1.Log into Later and confirm your TikTok and Instagram accounts are both connected under Social Sets.
- 2.Upload the exported 1080x1920 file to Later's Media Library. Upload the TikTok version and the Reels version as separate assets so cover frames don't get mixed up.
- 3.Create a new post, select BOTH the TikTok and Instagram Reels channels, and attach the correct file to each channel — Later will let you customize per-channel from one post view.
- 4.Paste the TikTok caption and 3 hashtags into the TikTok channel. Paste the Reels caption and 5 hashtags into the Instagram channel.
- 5.Set post time: Tuesday 7:00 PM PT (which is 10:00 PM ET — confirm Later is set to your local time zone before scheduling).
- 6.For Instagram Reels, set the cover: pick the frame with your clearest face expression. For TikTok, leave the auto-cover.
- 7.Turn ON Later's Auto Publish for both channels (this requires TikTok Business account and Instagram Professional account — verify both are connected as Business/Creator, not Personal).
- 8.Save and confirm the post appears in your Tuesday queue. Set a phone reminder for 7:15 PM PT to check that both posts published and to reply to the first 5 comments within 30 minutes — early comment replies drive the algorithm for this format.
Lead capture
Where this should drive
No direct capture on this piece — the CTA drives comments naming specific blocks, which does three things: (1) trains the algorithm that this is high-engagement content by relocation-intent viewers, (2) gives Cara a public bank of block-request comments she can film as follow-up walks over the next 8 weeks, and (3) surfaces individual commenters she can reply to and, if the exchange warrants it, take to DM. This is intentional top-of-funnel: the 90-day goal wants 2 direct video inquiries, and those come from viewers who've watched 4–6 pieces first. This is piece 1. The job here is reach, saves, and comment volume — not conversion. A hard CTA on this piece would suppress the exact signal it's designed to generate.