Week 3 · Tuesday
Show relocating buyers what a competitive East End offer actually looks like — earn a save from anyone actively preparing to shop, so they have the reference when their moment comes.
Posting window: Tuesday 7:00 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you'll use — the script opener updates to match
Six offers in 48 hours on a $240k Bloomfield house.
The highest offer didn't win this Bloomfield house.
Want to know what actually beats a higher offer here?
Five buyers walked in confident. One walked out under contract.
I've watched clients lose houses they should've won.
Script
Opener (0:00 – 0:10)
Six offers in 48 hours on a $240k Bloomfield house. The one that won wasn't the highest — it was the cleanest.
Body
Winning offer: $258,000, 20% down, pre-approval letter from a local Pittsburgh lender attached, inspection kept but shortened to a 5-day informational window, no seller assist requested, flexible closing on the seller's timeline. The losing offers — most of them were higher on price. One was at $263k. But they asked for 3% seller assist, had out-of-state lender letters the listing agent didn't recognize, or wanted 10 days of inspection with a repair-request contingency.
Close / CTA
Save this so when you're writing your offer, you know what you're actually competing against.
Production paths
- 1.Set up: phone vertical on a tripod or propped against books at eye level. Natural window light in front of you, not behind. Pick a spot with a clean but recognizable Pittsburgh backdrop if possible — a brick wall, a kitchen with East End character, or your car in front of a Bloomfield block.
- 2.Framing: your face fills the top third to top half of the frame. Leave headroom for Submagic captions to sit in the middle without covering your mouth.
- 3.Do a 15-second test clip. Play it back. Check: is your voice clear over any ambient noise? Are you making eye contact with the lens, not the screen? Adjust before the real take.
- 4.Record the full script in one take if you can — the piece is under 45 seconds, so a clean single take beats stitched clips. Do 3 takes minimum. Rest 20 seconds between takes so your energy stays up on the numbers.
- 5.The specific dollar figures ($258k, $263k, 3% seller assist, 5-day inspection) need to land crisp. Slow down a fraction of a beat on each number — don't rush past them.
- 6.Import your best take into CapCut. Trim dead air off the front and back. Keep it tight — the piece should breathe but not sag.
- 7.Export from CapCut, then run the file through Submagic for auto-captions. Style: bold, high-contrast, mid-frame placement. Emphasize the numbers with a color highlight (yellow or green pop on $258k, $263k, 3%, 5-day, 48 hours).
- 8.Watch the full edit once with sound off — captions alone should tell the story. Watch once with sound on — audio should carry it too. If either fails, re-edit.
- 9.Export final 9:16 MP4. Save two copies with different first-frame thumbnails if you want to A/B by platform.
Platform captions
The highest offer didn't win this one. Six offers came in on a $240k Bloomfield house in 48 hours — and the seller picked $258k over $263k because of how it was structured. Save this before you write yours.
Hashtags
$240k list. Six offers in 48 hours. The winning one wasn't the highest — it was $258k with a local lender letter, 20% down, and a 5-day inspection window. A $263k offer lost because it asked for 3% seller assist and had an out-of-state lender letter the listing agent didn't recognize. Sellers in the East End aren't just picking the biggest number. They're picking the offer they believe will actually close. Save this so when you're writing yours, you know what you're up against.
Hashtags
Thumbnail prompt
Paste this into an AI image generator (Midjourney, Ideogram, or ChatGPT) to create your thumbnail.
9:16 vertical thumbnail. Bold sans-serif text overlay reading '6 OFFERS. 48 HOURS.' on the top third — white text with a thin black outline for legibility. Below it, smaller text: '$240k Bloomfield.' Background is a slightly desaturated photo of a Pittsburgh East End rowhouse block — brick, narrow lot, front stoop, no people. Warm evening light. Text placement leaves the bottom two-thirds clean for the video preview to show through.
Scheduling
Tool: Later
- 1.Open Later and connect your TikTok and Instagram accounts if you haven't already.
- 2.Upload the final 9:16 MP4. Later will let you post the same video to both platforms — but paste the platform-specific caption for each. Do not use the same caption on both.
- 3.Set TikTok caption and hashtags from the TikTok caption block above. Set Instagram Reels caption and hashtags from the Instagram Reels block.
- 4.Schedule both for Tuesday 7:00 PM PT (10:00 PM ET Pittsburgh time — this hits your East Coast relocator audience in prime scroll window).
- 5.In Later's cover image tool, upload the Canva thumbnail as the Reels cover. TikTok will auto-select — pick frame 0 or a mid-clip frame where your expression is engaged, not mid-word.
- 6.Confirm and let it queue. Check back Wednesday morning for early comments — reply to every one within 12 hours to boost distribution.
Lead capture
Where this should drive
This piece is a save-and-share play, not a direct capture. The CTA is 'save this' — the point is for buyers who are actively preparing an offer to bookmark the concrete number breakdown so it's there when they need it. Save rate is the metric here, and it's the right call for THIS piece because Week 3 is where the audience shifts from 'is Pittsburgh a good move' to 'am I about to lose the house I want' — a save says 'I'm close.' Those saves compound into DMs later in the arc when you post the follow-up on escalation clauses or when you drop a piece with a direct newsletter CTA. Don't force a lead capture here; let the saves build the audience of people who are actually offer-ready.