Week 4 · Monday
Pull viewers into the exact step where the model keeps a moment the host would have cut, then convert warm viewers into DMs for a hands-on look at the tool.
Posting window: Monday 7:30 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you’ll use — the script opener updates to match
There's a step in this pipeline I don't show anyone.
Watch what the model keeps that I would've deleted.
The clip that grows your show is the one you'd cut.
Six decisions per clip. I used to make all six wrong.
Stop cutting the awkward moments out of your episode.
Script
Opener (0:00 – 0:10)
There's a step in this pipeline I don't show anyone. It's the one where the model picks a moment I would have cut.
Body
Every episode gets scanned for candidate moments. Most tools stop at the obvious ones — the clean takeaway, the nice soundbite, the part the host clearly planned. Reelhand ranks those lower. The ones that score highest are the contradictions, the specifics, the accidental admissions. The scoring runs on three signals: a sudden change in cadence, a concrete noun or number inside a sentence, and a disagreement between two voices. When those stack on the same thirty seconds, that segment goes to the top of the list. The host sees it ranked above the clean takeaway they expected, and most of the time it's a moment they would have skipped. That's the whole pick.
Close / CTA
If you want to see which moments it would pull from your last episode, DM me the word CLIP and I'll send you a walkthrough.
≈ 161 words · about 54 s at edited pace
On-screen graphics
Planned from the script at your reading pace. Times are approximate: drop each graphic over the line it belongs to.
| About | They say | Graphic | On screen |
|---|---|---|---|
| About0:00–0:03 | They sayYour hook, as you open | GraphicTitle | On screenThere's a step in this pipeline I don't show anyone.Picture: a laptop screen with a long waveform and a single highlighted segment deep inside it |
| About0:09–0:10 | They say“scanned for candidate moments” | GraphicLabel | On screencandidate momentsPicture: a waveform with small dots scattered across it |
| About0:20–0:22 | They say“contradictions, the specifics, the accidental admissions” | GraphicList | On screencontradictions / specifics / accidental admissions |
| About0:23–0:26 | They say“scoring runs on three signals” | GraphicHeadline | On screenTHREE SIGNALS |
| About0:26–0:29 | They say“concrete noun or number” | GraphicKeyword | On screenconcrete noun / number |
| About0:29–0:31 | They say“disagreement between two voices” | GraphicKeyword | On screendisagreement |
| About0:35–0:37 | They say“top of the list” | GraphicUnderline | On screentop of the list |
| About0:50–0:54 | They say“DM me the word CLIP” | GraphicKeyword | On screenDM: CLIP |
Paste it into Claude, ChatGPT or another AI tool to build these graphics as clips.
Production paths
- 1.Set up the phone horizontally-mounted overhead or at a low angle looking down at your laptop running Reelhand — the whole video is hands + screen, no face. Shoot in 9:16, 4K if available.
- 2.Record audio as voiceover with your phone mic in a quiet room — do a full read of the script in one take, then a second take for safety. Don't record audio while filming the hands.
- 3.Shot list, in order: (1) hands opening the Reelhand dashboard, cursor hovering over an episode; (2) close-up of a waveform scrolling with small dots across it; (3) hands scrolling past the obvious soundbites in a candidate list; (4) finger tapping an unexpected candidate near the top; (5) screen showing three small signal tags next to a segment; (6) hands typing the word CLIP into a DM field on your phone, filmed from above.
- 4.Pull each shot in CapCut on the voiceover timeline — the picture follows the line being spoken, not the other way around. Trim handles tight.
- 5.Add the on-screen graphics from the cue sheet, one per cue, over the line it belongs to. Use your brand font and a single accent color — keep the look consistent with your other posts.
- 6.Add light background music at -20dB or lower so the voiceover sits on top clean. Export 9:16, 1080x1920.
Platform captions
The pick most hosts would skip is almost always the clip. Three signals, one ranked list, that's the whole step. DM me CLIP and I'll show you which moments the model would pull from your last episode.
Hashtags
There's one step in the pipeline I don't usually show — the one where the model picks a moment the host would have cut. It runs on three signals: a cadence shift, a concrete noun or number, and two voices disagreeing. When those stack, that segment ranks higher than the clean takeaway. If you want to see which moments it would pull from your last episode, DM me the word CLIP.
Hashtags
Title
The pipeline step that picks the clip you'd cut #podcasting #podcastclips
Caption
A quick look at the step inside Reelhand where the model picks moments the host would have deleted — three signals, one ranked list. DM the word CLIP on Instagram or TikTok and I'll send you a walkthrough on your own episode.
Thumbnail brief
Build this in Canva over a frame from your video — it's a design brief, not a prompt to paste.
- Crop
- 9:16 vertical, cropped tight on the frame where your hand is pointing at a highlighted segment inside a waveform on the laptop screen — keep the full waveform and the pointing finger in frame, cut everything else
- Words
- THE CLIP / YOU'D CUT
- Placement
- Overlay text stacked top-third, large caps, left-aligned. Your pointing finger and the highlighted waveform segment sit lower-center, drawing the eye down to the moment itself.
- Colors
- Your brand accent color on the highlighted waveform segment and the word CUT; the rest of the text in white; dark neutral background from the laptop screen
- Element
- a single bright highlighted segment inside a long dim waveform — the one moment the model kept
Scheduling
Tool: Buffer
- 1.Open Buffer and connect your TikTok, Instagram, and YouTube channels if they aren't already linked.
- 2.Create a new post, upload the 9:16 export, and select all three channels.
- 3.Paste the TikTok caption into the TikTok channel field, the Instagram Reels caption into Instagram, and the YouTube Shorts caption into YouTube.
- 4.For YouTube, set the title field to the Shorts title above — don't add any hashtags in the hashtag field, the two in the title are the only ones.
- 5.Set the schedule to Monday 7:30 PM PT.
- 6.Review the preview on each platform, then confirm.
Lead capture
Where this should drive
This piece drives DMs on Instagram and TikTok. The keyword is CLIP. When someone sends it, you reply with a short Loom or screen recording walking them through what Reelhand would pull from their last episode — ask for their show name or RSS so you can actually run it. The DM thread is the funnel: a real reply, then a soft nudge to the Indie tier trial once they've seen their own clips. No landing page needed — the conversation is the destination.
Set up with Instagram DMs + TikTok DMs (manual, no automation)
- 1.Pin a saved reply in Instagram DMs titled 'CLIP walkthrough' with your opening line: 'Hey — send me your show name or RSS and I'll run your last episode through Reelhand and send back a Loom of what it would pick.'
- 2.Do the same on TikTok using the saved replies feature in the inbox.
- 3.Create a reusable Loom template: open the dashboard, run their episode, talk through the top three picks and why each ranked. Keep it under four minutes.
- 4.After sending the Loom, follow up 48 hours later with a one-line offer to start the Indie tier trial if they want the full set of clips exported.
- 5.Track DMs by date in a simple spreadsheet so you can see which videos actually drive the keyword.