VideoProcess / behind the scenesWorkbook in PracticeShort-form video, 45-75 seconds, single-take, TikTok and Instagram ReelsTikTokInstagram Reels

Week 4 · Monday

Build tangible purchase intent for the Stress Reset Workbook by showing one exercise in action, and drive a link click to the sales page from a warmed Week 4 audience.

Posting window: Monday 7:30 PM PT

Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.

Hook options

Pick the one you’ll use — the script opener updates to match

Curiosity gap

There's a page in this workbook that makes people put the pen down.

Direct question

How many roles are you actually carrying right now?

Specific number

One reader counted eleven. She guessed four.

Empathy call-out

You're exhausted and you can't explain why to anyone.

How-to promise

See your actual load in ten minutes, no app required.

Script

Opener (0:00 – 0:10)

There's a page in this workbook that makes people put the pen down. Not because it's hard — because of what the number ends up being.

Body

The page is called the Role Inventory. You draw a line down the middle. Left side, every role you play at work. Right side, every role you play for your family and the people around you. Project lead. Translator for your mom's insurance calls. The one who remembers everyone's birthdays. The person your little brother texts about rent. You keep going until you run out. Most people think they'll land at three or four. One reader emailed me after she did it. She counted eleven. For the first time, she said, the tired made sense. That's what the exercise is for. Not to fix the eleven. To stop treating yourself like a person carrying one.

Close / CTA

The workbook is forty-seven dollars, link in bio. The Role Inventory is on page nine.

≈ 156 words · about 63 s at single-take pace

On-screen graphics

Planned from the script at your reading pace. Times are approximate: drop each graphic over the line it belongs to.

About	They say	Graphic	On screen
About0:00–0:03	They sayYour hook, as you open	GraphicTitle	On screenThere's a page in this workbook that makes people put the pen down.Picture: an open notebook on a wooden table, a pen set down beside it mid-sentence
About0:12–0:15	They say“called the Role Inventory”	GraphicTitle	On screenRole InventoryPicture: a notebook page with a single vertical line drawn down the middle
About0:16–0:19	They say“Left side, every role”	GraphicLabel	On screenWorkPicture: a hand writing on the left column of the page
About0:19–0:25	They say“Right side, every role”	GraphicLabel	On screenFamily + peoplePicture: a hand writing on the right column of the page
About0:37–0:40	They say“think they'll land at three or four”	GraphicCounter	On screen3 or 4
About0:43–0:46	They say“She counted eleven”	GraphicCounter	On screen11
About1:00–1:02	They say“Role Inventory is on page nine”	GraphicUnderline	On screenpage nine

Paste it into Claude, ChatGPT or another AI tool to build these graphics as clips.

Production paths

1.Set up: phone horizontal on a low tripod or propped on books, lens pointed down at a clean wooden table or desk. Natural window light from the side. You will not be on camera — this is hands-only.
2.On the table: your printed workbook open to page 9 (the Role Inventory), a pen, a mug of tea or coffee off to the side for warmth. Keep the surface uncluttered.
3.Shot list, filmed in this order so you have the footage you need: 1. Opening shot: notebook closed on the table, your hand resting on top. Hold 3 seconds. 2. Hand opens the workbook to page 9. Hold 2 seconds on the open page. 3. Close-up: pen draws the vertical line down the middle of the page. Film the whole line. 4. Hand writes 2-3 items on the left (work roles) — real ones, your own. Film from above. 5. Hand writes 2-3 items on the right (family roles) — real ones. Film from above. 6. Wider shot of the whole page with the list visible, pen set down beside it. Hold 5 seconds. 7. Hand turns to the cover or title page of the workbook. Hold 2 seconds (this is your end card option).
4.Record the voiceover separately using your phone's voice memo app in a quiet room — closet with clothes works well, or under a blanket. Read the full script at conversational pace, aiming for roughly 70 seconds. Do a full take, pause, do a second full take. Pick the better one.
5.Edit in CapCut: drop the voiceover on the timeline first. Then lay the shots over it in the order above, letting the pen-and-page action sync roughly to what you're saying — the line drawing when you say 'draw a line down the middle', the writing when you list roles.
6.Add the on-screen graphics from the cue sheet, one per cue, over the line it belongs to. Use your usual CapCut text style — keep it clean, no animations beyond a simple fade in.
7.On the final line ('page nine'), make sure the shot is the open workbook with the list visible. End card: 1-second hold on the workbook cover with 'Link in bio' text.
8.Disclosure: in the caption, note that this is your own voice recorded as voiceover. (You're not using a cloned voice, so no AI disclosure needed — this is just a standard separate-audio workflow.)
9.Compliance check before posting: the reader result you reference (the eleven roles email) comes from your own documented client story — the caption should include a brief 'results vary' line since this is a wellness product referencing a specific outcome. See the caption copy below.

Platform captions

TikTok

The Role Inventory is on page 9 of the Stress Reset Workbook. It's the one most people email me about. One reader counted 11. She thought she'd land at 4.

If you want the full workbook, link in bio — $47, 90 pages, audio included.

Individual results vary. This is an educational resource, not a substitute for mental health care.

Hashtags

#firstgen#burnoutrecovery#aapimentalhealth

Instagram Reels

The Role Inventory is page 9 of the Stress Reset Workbook.

You draw a line down the middle. Left side: every role you play at work. Right side: every role you play for your family and the people around you.

Most people guess they'll land at three or four. One reader emailed me and said she counted eleven. For the first time, she said, the tired made sense.

The exercise isn't there to fix the eleven. It's there to stop you from treating yourself like a person carrying one.

Full workbook — $47, 90 pages, audio included — link in bio.

Individual results vary. This workbook is an educational resource, not a substitute for mental health care.

Hashtags

#firstgenprofessional#aapimentalhealth#burnoutrecovery#highfunctioninganxiety

Thumbnail brief

Build this in Canva over a frame from your video — it's a design brief, not a prompt to paste.

Crop: 9:16 vertical. Use the overhead shot of the open workbook on the wooden table, cropped so the page fills roughly the lower two-thirds of the frame and there's clean space at the top for the overlay text.
Words: She counted 11.
Placement: Overlay text sits in the top third of the frame, left-aligned. Below the frame of the page, place a small tag reading 'Page 9' near the pen.
Colors: Keep the page itself untouched — warm paper tone, natural wood. Overlay text in your brand's deep olive or near-black. The small 'Page 9' tag in a muted terracotta or warm accent.
Element: A single visible number '11' handwritten on the right-hand column of the workbook page — make sure it's legible in the still.

Scheduling

Tool: Buffer

1.In Buffer, create a new post and select both your TikTok and Instagram Reels channels.
2.Upload the final vertical MP4 export from CapCut.
3.Paste the TikTok caption into the TikTok channel field and the Instagram Reels caption into the Reels channel field — do not use the same caption for both.
4.Set the publish time to Monday, 2026-10-19, 7:30 PM PT. (If posting the same week this is produced, use the next upcoming Monday.)
5.On the Instagram Reels side, set the cover: upload the thumbnail you designed in Canva.
6.On the TikTok side, Buffer will auto-generate a cover from the video — if you want to override, you'll need to post natively or use TikTok's scheduler directly, since Buffer's TikTok cover controls are limited.
7.Review both captions one more time for the 'results vary' disclaimer line — this is required for wellness content referencing a client outcome.
8.Schedule.

Lead capture

Where this should drive

Drive to your Beacons link in bio, with the Stress Reset Workbook ($47) pinned at the top as the primary button. The video sets up the Role Inventory exercise and names the page number, so viewers who click are already warm — they want the full workbook, not an email opt-in intermediate step. Keep the path short: video → bio link → workbook sales page → purchase.

Landing page copy

The Stress Reset Workbook

90 pages, audio included. For first-gen professionals who are tired and can't explain why on paper.

•The Role Inventory — the page that helped one reader count the eleven roles she was actually carrying
•Exercises you can do with a pen in ten minutes, not another app to open
•Audio tracks for the moments when reading one more thing feels like too much

Get the workbook — $47

Set up with Beacons

1.Open your Beacons dashboard and go to the block editor for your bio page.
2.Pin the Stress Reset Workbook button to the top position. Button label: 'Stress Reset Workbook — $47'.
3.Make sure the link on that button points to your workbook sales page (the Beacons store page or wherever you fulfill the $47 purchase).
4.Under the button, add a one-line subheader: 'The Role Inventory is on page 9.' This mirrors the video's close and gives the clicker instant confirmation they're in the right place.
5.If you have other blocks (newsletter, past posts), move them below the workbook button for this week so the primary CTA has nothing competing above it.
6.Save and preview the bio page on your phone to confirm the workbook button loads first on mobile.
7.On the sales page itself: make sure the headline and subhead above are visible without scrolling, and that the 'results vary / educational resource' disclaimer is present in the footer or near the buy button, consistent with the wellness compliance language in the captions.