Iron Compass Run Club's 30-Day Calendar
Each piece is a fully planned content brief.
Full Production Packs are showcased on featured samples.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
You've been training for the wrong body
Direct-to-camera confessional Reels under 45 seconds
The free marathon plans on Reddit were built for someone whose only job is running — here's what that actually costs a 38-year-old with 6 hours a week
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
What a realistic marathon finish time looks like when you train 6 hours a week and sleep 6 hours a night
Direct-to-camera confessional Reels under 45 seconds
A real 6-hour Brooklyn training week side by side with what a generic online plan demands — the gap is where people get hurt
Week 2
Brooklyn-specific, life-specific, you-specific
Direct-to-camera confessional Reels under 45 seconds
Why Prospect Park's rolling hills are quietly destroying easy-day effort for Brooklyn runners training for a flat marathon
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Skipping a long run because you're at a wedding is not falling behind — it's training like the adult amateur you actually are
Direct-to-camera confessional Reels under 45 seconds
The pacing mistake that costs most amateur runners 8 to 12 minutes at mile 18 — and it starts with a lie you told yourself in week 3
Week 3
What injury is actually telling you
Direct-to-camera confessional Reels under 45 seconds
Why IT band problems show up in week 10 instead of week 4 — the answer is about cumulative load, not the run that finally broke you
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Plantar fasciitis is not a foot problem — it's a training load message your body sent three weeks ago that you didn't hear
Direct-to-camera confessional Reels under 45 seconds
The 9+2 bridge route is beautiful and it is quietly wrecking the hips of every Brooklyn runner who treats it as a flat easy day
Week 4
Train smart, show up healthy, sign up
Direct-to-camera confessional Reels under 45 seconds
This runner dropped from 5 training days to 4, slept more, and ran a PR — here's exactly what the week looked like
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Your week 8 is not supposed to look like someone else's week 8 — they have ten more years of base and you have a job and a kid and that is not a disadvantage, it's the brief
Direct-to-camera confessional Reels under 45 seconds
Spring cohort closes this week — here's the one thing I tell every runner before they sign up so they know exactly what they're getting into
Direct-to-camera confessional Reels under 45 seconds
The free marathon plans on Reddit were built for someone whose only job is running — here's what that actually costs a 38-year-old with 6 hours a week
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
What a realistic marathon finish time looks like when you train 6 hours a week and sleep 6 hours a night
Direct-to-camera confessional Reels under 45 seconds
A real 6-hour Brooklyn training week side by side with what a generic online plan demands — the gap is where people get hurt
Direct-to-camera confessional Reels under 45 seconds
Why Prospect Park's rolling hills are quietly destroying easy-day effort for Brooklyn runners training for a flat marathon
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Skipping a long run because you're at a wedding is not falling behind — it's training like the adult amateur you actually are
Direct-to-camera confessional Reels under 45 seconds
The pacing mistake that costs most amateur runners 8 to 12 minutes at mile 18 — and it starts with a lie you told yourself in week 3
Direct-to-camera confessional Reels under 45 seconds
Why IT band problems show up in week 10 instead of week 4 — the answer is about cumulative load, not the run that finally broke you
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Plantar fasciitis is not a foot problem — it's a training load message your body sent three weeks ago that you didn't hear
Direct-to-camera confessional Reels under 45 seconds
The 9+2 bridge route is beautiful and it is quietly wrecking the hips of every Brooklyn runner who treats it as a flat easy day
Direct-to-camera confessional Reels under 45 seconds
This runner dropped from 5 training days to 4, slept more, and ran a PR — here's exactly what the week looked like
Single-frame Canva quote cards with one-sentence training truths posted to Instagram feed
Your week 8 is not supposed to look like someone else's week 8 — they have ten more years of base and you have a job and a kid and that is not a disadvantage, it's the brief
Direct-to-camera confessional Reels under 45 seconds
Spring cohort closes this week — here's the one thing I tell every runner before they sign up so they know exactly what they're getting into