Cornerlight Inn's 30-Day Calendar
Each piece is a fully planned content brief.
Full Production Packs are showcased on featured samples.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
This place was made by two people — here is what that means
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
Elodie spent two days on a single joint in the corner room window seat when a router would have finished it in twenty minutes — why that decision is the whole argument for staying here
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Why do we only do direct booking?' — answered across five slides in plain language about what platform fees actually cost a three-room inn and what that money funds instead
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
A room-by-room walkthrough of where the salvaged wood in the inn actually came from — the original floor, the storefront facade, the decisions about what to keep and what was already gone
Week 2
The town is the product; let us show you how to read it
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
The one block on Main Street that most visitors skip entirely — filmed walking it, captioned with the honest reason Elodie and Sam send every guest there first
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'How do you build a Beacon weekend if you are not a hiker and do not want to be?' — five slides mapping a non-strenuous itinerary built around the town's actual texture rather than its outdoor-recreation pitch
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
What Beacon actually looks like on a Saturday in November — filmed that morning, no filter, answering the Instagram-versus-reality question guests ask every week
Week 3
How a three-room inn actually works, numbers and all
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
6am innkeeper math: Sam is already making the frittata, something upstairs is making a sound, and this is what the actual morning of running a three-room inn looks like before any guests come down
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Why does the whole-inn buyout exist, and who actually books it?' — five slides on how the $650-a-night buyout was priced, what it covers, and the specific kinds of groups who end up wanting the building to themselves
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
The breakfast sourcing walkthrough: where each ingredient comes from, one decision that changed this year and why, filmed in the corner kitchen before service
Week 4
How to have the weekend that makes you text everyone Monday morning
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
The version of a Beacon weekend that goes wrong — the specific mistakes guests have made that Elodie and Sam now catch at check-in, captioned honestly without condescension
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Is Beacon worth it, or is it overhyped?' — Elodie and Sam's honest answer across five slides, including what they would tell a friend who asked them privately
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
The corner room at the time of year Elodie and Sam would book it themselves — filmed in that light, with a specific reason for that season that has nothing to do with foliage or festivals
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
Elodie spent two days on a single joint in the corner room window seat when a router would have finished it in twenty minutes — why that decision is the whole argument for staying here
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Why do we only do direct booking?' — answered across five slides in plain language about what platform fees actually cost a three-room inn and what that money funds instead
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
A room-by-room walkthrough of where the salvaged wood in the inn actually came from — the original floor, the storefront facade, the decisions about what to keep and what was already gone
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
The one block on Main Street that most visitors skip entirely — filmed walking it, captioned with the honest reason Elodie and Sam send every guest there first
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'How do you build a Beacon weekend if you are not a hiker and do not want to be?' — five slides mapping a non-strenuous itinerary built around the town's actual texture rather than its outdoor-recreation pitch
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
What Beacon actually looks like on a Saturday in November — filmed that morning, no filter, answering the Instagram-versus-reality question guests ask every week
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
6am innkeeper math: Sam is already making the frittata, something upstairs is making a sound, and this is what the actual morning of running a three-room inn looks like before any guests come down
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Why does the whole-inn buyout exist, and who actually books it?' — five slides on how the $650-a-night buyout was priced, what it covers, and the specific kinds of groups who end up wanting the building to themselves
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
The breakfast sourcing walkthrough: where each ingredient comes from, one decision that changed this year and why, filmed in the corner kitchen before service
Under-60-second single-shot operational vignettes filmed on phone, no voiceover, caption-driven narration
The version of a Beacon weekend that goes wrong — the specific mistakes guests have made that Elodie and Sam now catch at check-in, captioned honestly without condescension
Static carousel posts using Canva: a single question as the cover slide, answered across 4 to 6 slides in your existing written voice
Cover slide: 'Is Beacon worth it, or is it overhyped?' — Elodie and Sam's honest answer across five slides, including what they would tell a friend who asked them privately
60 to 90-second TikTok walkthroughs of a single specific object or detail in the inn, filmed handheld, edited in CapCut with jump cuts and on-screen text
The corner room at the time of year Elodie and Sam would book it themselves — filmed in that light, with a specific reason for that season that has nothing to do with foliage or festivals